Bright Grey Case Study

Royal London's new 'lifestyle protection' provider Bright Grey launched in March 2003 and is based in Edinburgh, UK.

Bright Grey offers a range of protection covers and a customer proposition that offers speed, simplicity, flexibility, transparency and honesty. As a specialist provider, the business is totally focused on improving the protection proposition to both intermediary and consumer markets.

"Our focus on getting service right will reduce the cost of selling protection for intermediaries because better service means less time spent chasing paperwork and more time spent advising clients and writing new business. Just getting the fundamental service right will make a difference but we aim to go further and improve the level of service our customers come to expect."

David Robinson, Chief Executive, Bright Grey

The Challenge

Bright Grey's refreshing plans for the UK protection market required a modern administration platform that could be deployed within months, learned and used within weeks and which would support the delivery of the right product at the right time with the right service. The platform needed to be flexible and easy to use and capable of integrating with best of breed solutions for CRM and underwriting. The platform provider was to demonstrate commitment, ability and enthusiasm for working not only with Bright Grey but with other technology partners too.

The Solution

Bright Grey evaluated a range of potential administration systems but none could match the functionality of ALIS. Most importantly, ALIS demonstrated a high degree of functional fit 'out-of-the-box' making it possible to meet Bright Grey's ambitious launch program with a fully functioning administration platform.

Bright Grey use a number of different systems for customer relationship management, document creation, document storage, fulfillment and accounts. They also have an in-house web solution that integrates tightly with ALIS as well as offering quotes via comparison services from ALIS. ALIS integrates with all of these best of breed solutions via batch files and XML messaging across IBM's MQseries.

The Result

ALIS was implemented within 9 months enabling Bright Grey to launch new products into the IFA community in record time and to meet the demands for the exciting new product range. Bright Grey has proven that with a winning combination of vision, plan, people and technology the seemingly impossible can be achieved!

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