Y Aren’t They Insured?
You’ve probably wondered why it has been so difficult for your organization to succeed with Generation Y (also known as “millennials”). Generation Y is clearly an important segment for insurance carriers of all types, especially in terms of the future. This demographic will represent 75% of the global workforce by 2025 and has an expected inheritance of more than $17.8 trillion.
And yet far too many members of Generation Y are either uninsured or under-insured. Solving this problem will be more challenging than winning the Super Mario Bros. Nintendo game that some Generation Y kids grew up playing. Convincing debt-ridden young adults to purchase insurance is difficult enough, but it becomes nearly impossible if insurance providers don’t take four specific steps.
What are those steps? Check out Sapiens’ Generation Y infographic to find out the answer…